“Please boycott @GreggsOfficial to protest against its sick anti-Christian Advent Calendar,” he wrote on Twitter. “What cowards these people are: we all know that they would never dare insult other religions!”
Daniel Webster, a spokesman for the Evangelical Alliance of Britain, lamented in an interview by telephone on Thursday that companies had long used Christian holidays to try to sell consumer items, from handbags to socks to beer. He said today by phone that he was not offended by the sausage roll, but that he believed that Jesus should be the focus of the Christmas season. The depiction of a holy and sacred man as processed meat, he added, was little more than “processed outrage to sell processed food.”
Greggs, which is based in Newcastle upon Tyne, has apologized. “We’re really sorry to have caused any offense, this was never our intention,” a spokesman said.
While many people said they were offended by the image, it also prompted whimsy, delight, a poem and more than a few bad puns. “I never thought I would see the sentence ‘Greggs sorry for replacing Jesus with sausage roll’. One of those moments that makes you glad to be alive,” Emma Weinbren, an editor at The Grocer, wrote on Twitter.
Greggs is not the only company to come under criticism for its approach to the Christmas holiday. The supermarket chain Tesco recently faced threats of a boycott because of an ad depicting families, including a Muslim one, celebrating Christmas.
Depictions of Jesus in art and popular culture have long attracted controversy and criticism. Jesus has variously been depicted as a crucified Ken doll; crucified on a Popsicle stick; and in a dress and high heels.
After Andres Serrano unveiled a photograph showing a crucified Jesus figure submerged in the artist’s urine, the work was kicked and hammered while on display at a museum in Australia in 1997. In 2014, protesters in Corsica stormed a museum where it was being shown.
The post Sausage Roll Jesus Creates Heartburn for U.K. Bakery Firm appeared first on Article Pub.
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